Co-founder of business consulting firm, Cardone Ventures, Natalie Dawson shares three things your business should have in order to develop a successful, high-performing team.
We’ve all heard the saying, ‘teamwork makes the dream work,’ but have we ever considered the key elements that turn working as a team into succeeding as one? When it comes down to it, your business’s success depends on your ability to align, engage, and develop the people you work with. Because if you don’t invest in your employees, how can you expect them to invest in you?
In other words, it’s simply not enough to have a business, hire people to carry out daily tasks, and hope that it will work. There’s so much more that goes into building a successful business, and the people around you can either help you get there, or they can steer you further away from your goals.
As an expert in this area, entrepreneur and author Natalie Dawson helps business owners like you achieve their personal, professional, and financial goals. She is the host of the WorkWoman podcast, and the co-founder of Cardone Ventures, a business consulting company backed by Grant Cardone.
Cardone Ventures helps business owners grow their companies using a 360-degree perspective that focuses on business operations, marketing, finance, and people. Cardone Ventures ensures that businesses grow 10X bigger in all of these areas without fail.
With extensive experience in the industry and a passion to uplift others, Dawson shares three things your business should have in order to develop a high-performing team and achieve success in business. These are your: mission statement, vision, and values. And those are not just a few words on your company website or on a poster in your office. Your mission, vision, and values set the foundation for your business’s success and are meant to align and inspire your team to put their best foot forward every single day they come to work.
1. Your Mission Statement
“In the simplest of terms, your mission statement is your ‘why’. It should succinctly be able to answer the question: why does my company exist?” Dawson explains. “This statement should be the heartbeat behind why you and your team have decided to show up to work each and every day,” she continues.
Essentially, your mission statement gives you focus, coherence, and direction, and ensures that you and your team members are on the same page. When it comes to hiring, Dawson says you can also think about your mission statement as a filter, which can help define the quality of the environment that you’re working to create, by helping you attract individuals that align with it.
2. Your Vision
If your company’s mission is your why then your vision is its ‘where.’ Where do you see your company in the next year? How about five? And what steps are you going to take to make sure you get there?
Dawson teaches that your vision’s purpose is to describe the long-term targets of your organization. It is meant to inspire you to take the necessary steps to get through to the next phase.
“I know how frustrating it can be when you are putting the hours in just to get by and barely hit the same numbers you hit the year before,” she says. “With a clear vision you should be able to use it as your guide for how you’re spending your time, who you’re investing in, and the big picture pieces you need to put together in order to actually achieve growth,” she adds.
3. Your Values
“To build a truly high-performing culture, you have to have clear boundaries that you use as the foundation of what behavior you want and what won’t be tolerated,” Dawson says, explaining that core values define these boundaries, and how you implement them will define your work culture.
These values must be reflected at all levels of your business, such as during your hiring process, your employee reward process, your retention process, and also when deciding if somebody is not a fit for your organization.
“Once there’s that foundation of why the business exists and where it’s going, then it’s looking at where you are dedicating your time. How many hours a week are you working? And out of those hours, how much is directed towards team development? How much to marketing? How much to sales, and how much to assess your progress,” Dawson says.
When that is established, Dawson then helps you build upon it, learning to dedicate your time where it’s needed most so you and your team can achieve your business goals. She is the author of the book TeamWork: How to Build a High-Performance Team, and in it she delves deeper into the principles touched on here.
She teaches you how to get your employees to feel more energized and engaged when they come to work and truly aligned with your goals so you all can succeed.
If you found value in what you read here and want to learn more, be sure to check out Natalie Dawson on Instagram, and click here to get a free copy of her book, TeamWork: How to Build a High-Performance Team today!
