21 Best Online Sex Toy Shops for Every Kink, Budget, and Experience Level

If you’re new to shopping for sex toys, there’s an understandable appeal to visiting a sex toy shop in-person and asking an employee for a little guidance IRL. Honestly, chances are they’ve seen it all and are probs the least judgmental folks you’ll ever meet! All while supporting a small business at the same time? Ideal. If you have access to this type resource, use it.

Unfortunately, many folks simply don’t have a brick-and-mortar sex toy store close by. Maybe you live in a remote part of the country, or a small town where there’s not a lot of privacy, or a place that’s not particularly sex positive. Maybe you’d just prefer a solo shopping experience where no one but you and your browser history know what you’re looking for—and that’s okay! That’s why the best online sex toy shops exist: to give you access to the best sex tech at a range of prices, all from the comfort of your own home.

Lucky for you, the world’s leading sex toy retailers are all online, so there’s literally no limit to how much you can add to cart. Double lucky for you, we know a thing or two about quality sex toys here at Cosmo (it’s kind of our thing), so we put together this comprehensive list of our favorite online sex shops, including what makes them so great to begin with and the toys we can’t live without.

Whether you’re looking for a vibrating cock ring, a strap-on dildo, a clit-sucking vibrator, or some top-quality lube, there’s something for everyone and every budget here. And what better way to treat yourself than by making an investment in your own sexual pleasure?! All of these online stores are legit, professional, and discreet. No obvious packaging or loud logos here. More than anything, though, they sell high-quality products you can feel good about using. Rest assured, we do too.

---

Our top picks for the best sex shops of 2025:

• For the Best Deals: PinkCherry
• For the Biggest Selection: Lovehoney
• For Luxury Vibrators: Lelo
• For Aesthetic Sex Toys and BDSM Accessories: Unbound
• For Beginner-Friendly Sex Toys: Dame
• For Discreet Vibrators and Lubes: Maude
• For Couples Vibrators: We-Vibe
• For Female Sex Toys: Smile Makers
• For Body-Safe Sexual Wellness Products: Organic Loven
• For the Best Variety: Lovers

---

So without further ado, here are the best online sex shops we love and stand behind.

PinkCherry

Best for: Incredible discounts and tons of products

With T-H-O-U-S-A-N-D-S of products on hand from top brands, PinkCherry probs has more variety than any other online sex toy shop—and the company even has its own PinkCherry toys and wellness products. If you <3 discounts and deals, then this is the place to be, as the site offers frequent sex toy sales with prices that almost seem too good to be true. You can also check out PinkCherry’s sex ed blog for additional resources.

Our top sex toy pick: Who doesn’t love sparkly eye candy? PinkCherry’s It’s a Gem Vibrating Butt Plug is a great addition to your anal toy collection. It’s a mid-sized vibrating toy, which makes it ideal for novice players and is safe for sensitive skin. We recommend using a water-based lube with this one to enhance the experience.

Lovehoney

Best for: A huge selection of toys and goodies

Lovehoney is one of the best sex toy stores online because it offers a huge variety of products, and the site is super user-friendly (with a lot of helpful reviews from customers on most toys!). There, you’ll find big brands like LELO, We-Vibe, and more—plus, Lovehoney also has its own line of products, which offers some of the fancier features for way less.

Our top sex toy pick: The Magic Wand Rechargeable is a standout toy for us and one of Lovehoney’s best sellers, which probably isn’t surprising. It’s a tried-and-true vibrator fit for beginners and experienced users. The rechargeable wand offers four high speeds, four powerful patterns, and a flexible neck to complement your body’s contours and deliver pleasure right where you want it.

Lelo

Best for: Super luxurious vibrators with high-tech features

Lelo is a high-tech, luxury sex toy brand from Sweden, and if you’re looking to buy a vibe that feels more like a lifestyle treat than a sex toy, then Lelo is your best bet. The company only sells its own products, but it has one of the most extensive product ranges ever, so you have a lot of options. The site also offers comprehensive advice and illustrations on how to use the toys—and if you haven’t already checked Lelo’s Volonté blog, then you must!

Our top sex toy pick: The SONA 2 Cruise is a sonic clit vibrator that really delivers. It’s completely waterproof so you can use it in the shower. Plus, it’s designed with 12 vibration settings, each with a higher intensity, so you can get straight to the grand finale.

We-Vibe

Best for: High-tech vibrators and long-distance play

Launched in 2008, We-Vibe is a brand of sex toys manufactured by Standard Innovation—a company founded by Canadian engineer Bruce Murison and his wife Melody—and it’s all about creating intuitive intimacy products designed for and inspired by real bodies. If you’re looking for long-distance sex toys, then We-Vibe is *the* place to go, as nearly all of its products are compatible with the We-Vibe app.

Our top sex toy pick: The brand has a great selection of couples vibrators and their best-selling Sync 2 definitely deserves all the hype in our book. It has an adjustable fit that can be worn during sex to maximize comfort and pleasure while targeting the clitoris. Plus, it works seamlessly with the We-Vibe app to control the toy…even when you two are at a distance.

Smile Makers

Best for: Vulva-centric sex toys at reasonable prices

In 2012, Mattias Hulting and Peder Wikstrom founded Smile Makers by Ramblin’ Brands specifically with vulva owners in mind. In addition to A+ toys and sensual products for folks with vulvas, Smile Makers provides online sex education courses, sexual health tools and guides, and a pleasure blog offering sex tips, masturbation techniques, and more. Not sure where to get started? Take the matchmaker quiz to find your perfect vibrator.

Our top sex toy pick: We’re not saying that the Challengers movie influenced our fave pick, but it is on-brand when talking about Smile Maker’s Tennis Pro sex toy. Not only is it absolutely adorable, but we’re big fans of the angled head and flexible neck during penetrative play. Plus, it’s waterproof so you can use it in the shower, if that’s your vibe (pun intended).

Dame

Best for: Non-intimidating toys for beginners

FYI, Dame only sells its own brand products, but it has plenty of ’em, and they’re awesome. The company was founded in 2014 by sexologist Alexandra Fine and MIT engineer Janet Lieberman, and if you’re looking for gentle, non-intimidating, body-safe toys and lubes, then this is the place to go. In addition to vibrators and sexual wellness products, the site offers merch, a 60-day return policy, and a whole bunch of stories about sexual wellness and intimacy for you to peruse.

Our top sex toy pick: Known for their beginner-friendly toys, we love the Eva couples vibrator from the brand. The adorable hands-free clitoral vibe is wearable and stays in place during partnered sex. Just comfortably tuck the wings under your labia, hold it with your fingertips, or simply use the pressure between bodies to help it stay in place and give you all the pleasure.

Unbound

Best for: Truly aesthetic (and surprisingly affordable) vibes

Found in 2014 by Polly Rodriguez and Sarah Jayne Kinney and based in New York City, Unbound is a revolutionary sexual wellness company that’s all about empowering people to take control of their sexual health. Unbound only sells its own products, but they’re so, so chic (and all less than $100!!). Be sure you give Unbound Magazine a peek as well for sexual education and product recs.

Our top sex toy pick: Unbound’s best-selling suction toy is simply called “Puff” and yes, the name is as cute as the toy itself. With thousands of five-star reviews, the toy comes with five intensity settings, is waterproof, and we think it’s the perfect size to remain discreet.

Maude

Best for: Minimalist vibes and body-safe lubes

Launched in 2018 by Éva Goicochea (who was later joined by investor and co-creative director Dakota Johnson), Maude specializes in modern intimacy products that are understated, aesthetic, and truly chic. You can count on Maude for gorgeous toys, all-natural lubricants, and libido supplements, among other products—oh, and The Maudern blog has some great reads.

Our top sex toy pick: For our experienced sex toy users out there, we think you should meet Spot, the brand’s five-speed internal vibrator. Discreet and easy to use, the curved vibe is water-resistant and designed to reach those “OMG” spots. Oh, and the two-hour runtime is *chef’s kiss*.

Organic Loven

Best for: All-natural, body-safe toys and accessories

For eco-friendly sex toys, your best bet is Organic Loven, which only sells the safest and cleanest intimacy products from trusted brands like Fun Factory, Lelo, Liberator, and more. And the site (which was launched in 2013) doesn’t just sell toys—Organic Loven also offers consultations and erotic seminars with sex educator and Organic Loven founder Taylor Sparks, and adult subscription boxes filled with sexy goodies.

Our top sex toy pick: Tbh, the name California Dreaming Hollywood Hottie is spot on because this sex toy will have you dreaming of the next time you use it. Not only does it have 10 intense vibration functions, but the best part is the flickering tip that delivers incredible sensation where you want it most. Plus, the mini massager is designed to fit closely to the curve of your body for a comfortable experience.

Lovers

Best for: Well-priced toys, lingerie, and lubes

Founded in 1981 by mother-and-daughter team Phyllis Heppenstall and Kris Butt, Lovers is considered a leader in the sex positive and sexual wellness movement. The site offers oodles of toys, vibrators, lingerie, sexual health products, and Lovers exclusive goodies, and you can also turn to the Lovers blog for everything from product reviews to sexual health info.

Our top sex toy pick: The Inya Rose Vibrating Air Pulsator is the site’s best seller and for a reason (IYKYK). Don’t let the cute lil rose shape fool you. This thing packs a punch, and we would recommend this for all clitoris-owners. The discreet, waterproof toy went viral for its seven power variations that delivers pinpoint pulsations, as well as its impressive 45-minute runtime on high.

Zalo

Best for: Vibrators you’ll wanna leave out on your dresser

If you’re all about aesthetics, then Zalo is the place for you. Founded by Peter Ovsonka to bring luxury to the world of sex toys, Zalo’s products all features stunning details like gold plating, jewelry-grade manual enamel processing, real Swarovski crystal touches, and silky dow corning food-level silicone, and yes, they all feel as good as they look. These toys are pricey, but they’re well worth the investment, trust.

Our top sex toy pick: It doesn’t take rocket science to understand why the Bess Clitoral Massager is a standout toy for Zalo. The personal massager comes with multiple head attachments—all that deliver pinpoint stimulation and targeting. So, if you’re a fan of concentrated stimulation as a form of self care, we’d 10/10 recommend.

Bellesa

Best for: Celebrity-approved (and seriously well-designed) vibrators

Ashley Benson, Saweetie, Kerry Washington, Demi Lovato—just a few of the people who have openly shown their love for Bellesa and its stunning toys. The women-operated sex toy retailer prioritizes pleasure equality, which we love to see. And it’s not like we ever need an excuse to get a new toy, but if you create an account with Bellesa, you can also earn 10 percent cash back on every purchase!

Our top sex toy pick: Julia Fox has this toy, so we needed this toy. Honestly, all jokes aside, the Bellesa Pebble deserves its five-star rating. The super soft silicone toy comes in its own lil cute charging case and fits seamlessly in the palm of your hand. It also comes with five vibration modes and suction intensities (trust, none of those annoying patterns), is waterproof, and truly feels like an extension of your body.

Babeland

Best for: Sex toys, lubricants, lingerie, and fetish toys

Founded in Seattle back in the ’90s, Babeland is one of the best-known specialty sex toy stores for good reason. On the site, you’ll find toys and accessories in a wide range of prices and varieties, including brands such as Womanizer and Satisfyer, as well as staff picks and plenty of comprehensive educational resources. And if you’ve ever had the chance to pop into a brick-and-mortar Babeland store, then you know that Babeland just feels different.

Our top sex toy pick: Babeland is a great place to find bondage items like their Under the Bed Restraints. If your partner is into or would like to try a form of BDSM, this simple system is a great place to start—no installation or knot tying skills necessary. Just slide a connector under the mattress, attach each of the adjustable cuffs, and you’re ready to rock and roll.

Good Vibes

Best for: Vibes and accessories for any body or budget

Babeland’s parent company, Good Vibes, shares the ethos of sex education for which Babeland is famous. This company was started in San Francisco by a female sex educator in the ’70s and is famous for helping popularize the Magic Wand. The Good Vibes and Babeland sites share the same layout, but the products and stock differ slightly, so it’s a good idea to check both sites if you’re looking for a specific item. Good Vibes also has exclusive vibes and a staff sexologist, Carol Queen, PhD, who is a well-known sex expert.

Our top sex toy pick: If there’s one thing we’re <3, it's a toy that does it all. The Shegasm Pro Thrusting Suction Rabbit is just what it says it is: a thrusting, vibrating, sucking sex toy with three different speeds and seven levels of pulsation. Made with super-soft silicone, the rabbit-style vibe provides pleasure inside and out with a shaft featuring massaging ripples. And ofc, it’s waterproof, making it ideal for the shower.

Cute Little Fuckers

Best for: Super cute, gender-inclusive vibrators

Cute Little Fuckers is a queer-owned, trans-owned, disabled-owned company with a mission to make authentic sexual expression as inclusive and accessible as possible. With exceptionally cute and funky designs, all the toys are designed to be used in a variety of different ways so that they work with as many body shapes and sizes as possible.

Our top sex toy pick: While it’s hard to go wrong with any of the company’s toys, the Princette is a standout for us, since it can be used both internally and externally. Made for all bodies, the versatile toy is equipped with five speeds and patterns and can be used in a variety of ways (and in a variety of ~sensitive areas~).

Cake

Best for: Amazing lube, ED treatments, and affordable toys

Modern wellness brand Cake was founded by Hunter Morris and Mitch Orkis in 2018 to provide shame-free (and chemical-free!) sexual health products for everyone. The company specializes in lube, kits, and condoms, though you’ll also find toys for both penis and vagina owners, as well as an informative sex ed blog—plus a quiz to help you find the sexual wellness products you’re missing in your life.

Our top sex toy pick: The Stroker deserves a shout out. With dozens of five-star review claiming, “Best orgasm I’ve had solo in a long time,” the toy is a simple (yet effective) tool during solo penis play. It comes with two ribbed and beaded textures—plus, the premium silicone is easy to clean.

Bloomi

Best for: Organic sexual wellness products and minimalist toys

Founded in 2017 by sexologist Rebecca Alvarez-Story, modern wellness shop Bloomi offers everything from plant-based pleasure oils to all-natural lubricants to a selection of understated vibrators that are pretty enough to leave out on your nightstand. You can get started with the intimate care quiz or check out Bloomi’s Intimate Talk blog for more info.

Our top sex toy pick: Not to be dramatic, but Bloomi’s Double-Sided Vibrator is a game changer when it comes to partner and solo play. Great for anal and vaginal use, each side operates independently and offers three different vibration patterns. It can be used solo or with a partner to really enhance intimacy during sex or foreplay.

Wet for Her

Best for: Top-rated lesbian sex toys and accessories

Created by lesbians for lesbians, Wet for Her was founded in 2009 by Alice Derock to create non-phallic sex toys and dildos specifically curated for women who prefer women. Along with strap-ons, harnesses, vibes, and gender-affirming gear, the site also offers a comprehensive blog and a loyalty rewards program.

Our top sex toy pick: The RockHer Mini Scissoring Vibrator is great to have on hand to elevate your scissoring techniques. Designed with vulvas in mind, the unique toy has 10 different vibrational settings and even the option to remotely control its functions. It can run up to an hour and is splashproof, so it’s suitable for the shower.

Bijoux Indiscrets

Best for: Erotic toys, oils, lubes, and accessories

Bijoux Indiscrets was founded by Marta Aguiar and Elsa Viegas in 2006 with the objective of pushing the boundaries of sexuality. With a range of erotic accessories, pleasure toys, and intimate cosmetics, everything the brand sells is about enjoying sex in a guilt and shame-free way. Some of the toys even promote a strong connection between spirituality and sexuality, like the site’s best-selling crystal dildos.

Our top sex toy pick: If you’re new to vibrators and don’t know where to start, Bijoux Indiscrets’ Personal Massager is the perfect starter vibe. It’s easy to operate with a single button, and the shape is ideal for both clitoral and body-wide massage.

Spectrum Boutique

Best for: Sexual health and wellness products for all genders

Founded in 2015 and curated by sex educator Zoë Ligon, Spectrum Boutique has a no-nonsense approach to sexuality and avoids gendering products, instead encouraging everyone to buy what suits them best.

Our top sex toy pick: Please don’t sleep on finger vibrators like the VeDo Yumi, which are great for beginners. The compact vibrator sits right between your middle and index finger and delivers 10 different vibration modes with the touch of a single button. We love it because it’s simple, discreet, and offers pinpoint stimulation.

Adam & Eve

Best for: Sex toys, lube, and bondage gear (often at a discount!)

Yep, you know we had to include this classic. Adam & Eve is a big sex toy retailer like Lovehoney, in that it sells plenty of big-name brands but also has its own line of toys. Likewise, Adam & Eve has a satisfaction guarantee policy, and they usually have a LOT of great coupon and promo codes floating around at any given time. Side note: If you’re a new customer, use the code “COSMO50” to get a 50 percent discount on any one item *and* free shipping. You’re welcome!!

Our top sex toy pick: With over 325,000 Rechargeable Thrusting Rabbits sold, it’s clear why this is a top pick for us. The thrusting shaft and dual vibrating motors reach all the right spots. Plus, you can mix its different thrusting and vibration modes to unlock hundreds of combos.