Olivia Rodrigo’s “Sour” tour is underway in New York City, and the Gen Z pop star spent some downtime at an unexpectedly trendy spot: the American Girl doll store. Yes, really—it has become an influencer destination amid 2022’s big doll culture resurgence. In case you forgot, Rodrigo has a history with American Girl, having starred in the brand’s 2015 movie American Girl: Grace Stirs Up Success when she was younger. On her Instagram Story, Rodrigo gave a shoutout to her character and doll Grace, writing, “stay reppin.”
Rodrigo documented her visit pretty extensively on both her Instagram Story and in a grid carousel post. “Dolls r dolling,” she captioned the gallery of photos. She also showed off the new doll she got with an upgraded version of Grace’s chic Parisian outfit.
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The doll appeared with her when paparazzi captured the singer exiting the store. Both Rodrigo and the doll are waving to the camera—a pretty meta touch. Rodrigo opted to wear a pastel outfit for her excursion, pairing a blue mini skirt with an oversized light blue and pink printed sweater, with a white collared top underneath.
So why are dolls trending right now, anyway? Turns out, the fascination is fueled by nostalgia, Jessica Richards, a trend forecaster, explained to ELLE.com recently. “As we navigated through the pandemic, the sense of longing for a more carefree time was high, driving ‘90s and Y2K throwbacks and dressing back into the zeitgeist,” she said. “The trend cycle has moved on, and while the focus continues on nostalgia, the shift toward an interest in doll culture is telling of our emotional state and how we want to dress in expressing it. That nostalgia for a time we had more comfort and whimsy—as well as the escapism of the world a doll subculture could provide—feels far away, but is also majorly important to so many childhoods. We just want to tap back into it.”
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