Even when Blackpink isn’t filming a record-smashing music video, sitting front row at all the fashion shows on your FYP, or jetting off on their next world tour, they’re still making sure there’s “Blackpink in your area.” Further proof: Jisoo just became the new face of Alo Yoga, and her spring 2024 campaign features a color palette and It-Girl vibes that are clearly Blackpink coded.
In the new campaign, Jisoo debuts Alo’s new Soft Mulberry colorway, a versatile mauve pink that you can shop on January 29. Accented with black trim and minimalist Alo branding (and modeled by a global superstar with over 19 million monthly Spotify listeners), we’re gonna go ahead and call the Airlift Line Up Bra and 7/8 High Waist Airlift Line Up Leggings spring 2024’s most covetable workout set. Jisoo styles hers with a cropped zip-up hoodie that drops the same day.
But that’s not all Blinks are going bonkers for. As K-pop fans have dutifully noted on TikTok, everything Jisoo wears in Alo Yoga’s spring 2024 campaign looks straight out of her personal style playbook: pleated mini skirts, crop tops, baggy pants, and oversized sweatshirts, all styled with minimalist, sporty accessories like the Alo Off-Duty Cap and Throwback Crew Socks. How you like that?
True to form, Blinks aren’t messing around. They’ve already sold out the navy Accolade Hoodie that Jisoo wears in the activewear brand‘s campaign, so it’s safe to say the other leggings, tanks, and sports bra she wears will be gone in the blink of an eye. 😉
The new Jisoo Alo Yoga campaign also features the Alo x 01 Classic sneakers, which you’ll see a whole lot more of in 2024. Two weeks into our wear tests, the recovery foam sole and vegan leather exterior of Alo’s $185 “studio to street” sneakers have two thumbs up from myself, other Cosmo staffers, and, apparently, Kylie Jenner. The new pink-and-white colorway (also dropping later this month) is sure to be a hit with Blinks and King Kylie revivalists alike.
Though Alo’s new styles aren’t available to shop until late January, you can sign up for notifications on the brand’s site to help ensure you don’t miss out. But, if you’re not the “typa girl” to pay full price (hi, same!), we found some similar Alo styles on sale now that would fit right in with the Jisoo x Alo Yoga Spring 2024 collection.
Shop Our Fave Alo Sale Styles RN
Sarah Maberry is a Firstfinds Commerce Writer at Hearst Magazines, covering trending products in fashion, beauty, lifestyle and beyond. She’s obsessed with being the first to wear, try, watch and buy what’s going viral.